Arnie Semsky has been self-employed as a media advisor since January 1999. He has worked with many leading media companies providing advice and counsel and executive coaching to senior management and serving on boards of public and private companies. Arnie provides consulting to senior management with the goals of: increasing revenue for current products, the development of new product ideas and revenue streams, and organizational realignment to increase effectiveness in the media marketplace. He also assesses business and strategic opportunities in the areas of content partnerships, online games, events, new production models, and developing technologies within both traditional and emerging media.
For the previous twenty years Arnie was the worldwide media director for the BBDO division of the Omnicom Group. Between 1999 and 2009, Arnie was a senior advisor for ESPN where he helped create and guide the Customer Marketing and Sales Group. His work with ESPN, especially ESPN Digital Media, helped establish the brand as the market leader for integrated, multiplatform marketing and sales. Arnie has been credited with many “media firsts” such as pioneering advertising support of cable TV, placing the first commercial ever on MTV for Pepsi, orchestrating the world’s first global TV buy for Gillette with News Corp., helping establish PentaCom for Chrysler, which became the model for media consolidation that combines communications planning and buying, and the creation of the BBDO Techsetter Hotline, which made BBDO the first of the major ad agencies to have an interactive website to gain early adopter insights.