Dear New York
A Television Special and Digital Campaign to SupporT NYC Communities
In early March, New York City became an epicenter of the COVID-19 pandemic. Even as the spread of the virus has decreased (at least for now), the economic fallout continues. The crisis has devastated the livelihoods of countless NYC residents, including domestic workers, the freelance community, restaurant workers, and performers of all types, among many others. With almost no warning, these New Yorkers--our neighbors--lost much or all of their income and consequently became vulnerable to dangers like food insecurity, homelessness, and lapses in healthcare and education.
Simultaneously, populations that the John A. Reisenbach Foundation (JAR) has long supported became even more at risk. Since our founding in 1991, JAR’s mission has been A Better and Safer New York City. We focus on serving the fundamental needs of endangered or at-risk New Yorkers like teenagers in foster care, children at risk for abuse, formerly incarcerated individuals, and families and individuals experiencing homelessness. Our grants to trusted nonprofit partner organizations help keep our program beneficiaries safe and support them in the pursuit of their academic, professional, and personal goals--fundamental rights that many of us might take for granted but that can be elusive for people in crisis. Pursuing these goals and attaining them is what makes New York, New York.
The JAR Television Special & Digital Campaign
Due to the urgent needs of NYC, we will be replacing our December gala with a televised fundraising special.
Over the weekend of July 10-11, the four major NY broadcast network affiliated stations will air a half-hour JAR fundraising special titled Dear New York* in mid-July. This love letter to our great city will focus on a handful of unique individual stories of those affected by the virus - stories that are emblematic of the current plight of many New Yorkers. Expanding upon JARs traditional donor funding, the broadcast of the special will launch the Foundation’s 2020 digital and public facing fundraising initiative. The digital campaign will feature additional content including additional stories about New Yorkers and the work being done by JAR’s extraordinary group of grantees.
Very few organizations have the mission, focus, or experience to identify the broad spectrum of pain points New Yorkers feel and then knit together the mosaic of interventions needed to make a real difference in their lives. It is against this backdrop that the John A. Reisenbach Foundation does its work. Safety and quality of life improve when our most vulnerable populations are given support. By making life better and safer for those in need, we make life better and safer for all.
Responding to this crisis, JAR’s Executive Director, Naomi Ryan, affirms that, “as we have done since our founding nearly 30 years ago, we are continuing our work as a force for A Better and Safer New York. Today our aim is to not only maintain our support of our existing grantees--whose needs remain have become more urgent--but also to extend reach to as many newly vulnerable New Yorkers as possible.”
Understanding safety in NYC like no other organization, in response to increased need, JAR has added nine additional grantee organizations who have stepped up their efforts in numerous ways that together help this city respond to the significant new needs resulting from COVID-19.
The John A. Reisenbach Foundation is recognized by the Internal Revenue Service as a public charity described in Section 501(c)(3) of the Internal Revenue Code.For information about how to obtain financial and other information about The John A. Reisenbach Foundation’s purpose, programs and activities, please see below:
FUNDRAISING DISCLOSURE STATEMENT
FINANCIAL AND OTHER INFORMATION ABOUT THE JOHN A. REISENBACH FOUNDATION’S PURPOSE, PROGRAMS AND ACTIVITIES CAN BE OBTAINED BY CONTACTING THE EXECUTIVE DIRECTOR AT 116 W. 23rd St, New York, NY 10011 AND 646.975.7482 OR FOR RESIDENTS OF THE FOLLOWING STATES, AS STATED BELOW. Florida: CH No. 61397 A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE, WITHIN THE STATE, 1-800-HELPFLA OR AT WWW.FLORIDACONSUMERHELP.COM. NEW JERSEY:INFORMATION FILED WITH THE ATTORNEY GENERAL CONCERNING THIS CHARITABLE SOLICITATION AND THE PERCENTAGE OF CONTRIBUTIONS RECEIVED BY THE CHARITY DURING THE LAST REPORTING PERIOD THAT WERE DEDICATED TO THE CHARITABLE PURPOSE MAY BE OBTAINED FROM THE ATTORNEY GENERAL OF THE STATE OF NEW JERSEY BY CALLING (973) 504-6215 AND IS AVAILABLE ON THE INTERNET AT HTTP://WWW.STATE.NJ.US/LPS/CA/CHARFRM.HTM. NEW YORK: UPON REQUEST FROM THE ATTORNEY GENERAL CHARITIES BUREAU, 120 BROADWAY, NEW YORK, NY 10271. CONTRIBUTIONS ARE DEDUCTIBLE FOR FEDERAL INCOME TAX PURPOSES IN ACCORDANCE WITH APPLICABLE LAW. REGISTRATION IN A STATE DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION OF THE JOHN A. REISENBACH FOUNDATION BY THE STATE.
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