Ed Erhardt was appointed president of ESPN Global Customer Marketing and Sales in October 1999 and oversees the multimedia sales team for the company. He leads a sales and marketing team that provides advertisers and marketers access to the premier media and marketing platforms under the ESPN umbrella which includes ESPNâs domestic networks, ESPN on ABC, ESPN.com, ESPN The Magazine, ESPN Radio, ESPN International, WatchESPN and ESPN Mobile.
Erhardt broke new ground in the media and advertising sales industry by creating the first unified sales organization that represents The Walt Disney Company Sports Assets across all media platforms. Organized by team and focused on customer needs and media agnostic, it has been widely hailed by competitors and customers as the prototype for the future of media marketing and selling. Erhardt previously worked at Advertising Age, the industry bible, where he served in a variety of roles which culminated as Vice President/Group Publisher. He is a graduate of St. Johnâs University in New York City, earning a bachelor of science degree in communication arts in 1979.
