Peter Knobloch is CEO of RJ Palmer, a mid-sized full service media agency providing strategic insights, TV, print, OOH, radio, and digital media planning and buying as well as branded entertainment and corporate barter. Knobloch is a consummate media communication specialist. He joined Palmer in 1992 as executive vice president, and soon after began to lead the agency as president, and then CEO . He began his career at Dancer Fitzgerald in 1976 and worked as well at Kelley Nason and Grey Advertising. He then moved into network television sales at both ABC and NBC where he was a key player in the launch of SportsChannel America.