Rino Scanzoni joined Mediaedge:cia in 2002 as president of the agency’s Broadcast division. In 2003 he was elevated to the role of Chief Implementation Officer [CIO]. Previously, he was executive vice president and managing director of MediaVest Entertainment, a division of MediaVest North America, part of the Starcom MediaVest Group.
Scanzoni also served as MediaVest’s executive vice president and director of National Broadcast, having held the same positions at TeleVest and D’Arcy Masius Benton & Bowles.
