Charlotte Lipman is Director of Research & Insights at DIRECTV Advertising, where she leads primary research and marketplace intelligence. She has previously held research positions at WarnerMedia, Xandr, and MediaVillage. She began her career at the advanced TV advertising firm, BrightLine. Charlotte graduated Summa Cum Laude from Syracuse University's S.I. Newhouse School of Public Communications. From 2019-2021, she co-chaired The John A Reisenbach Foundation’s Junior Board. Since 2020, she has served on the Advertising Research Foundation's Young Pros Advisory Board.