Jon Steinlauf
Warner Bros. Discovery
Jon Steinlauf is Chief U.S. Advertising Sales Officer for Warner Bros. Discovery, responsible for sales, research, marketing, branded entertainment, pricing, inventory control, as well as developing advanced advertising and convergent revenue streams for the company’s portfolio that includes Turner Sports, HGTV, HBO Max, TLC, CNN, Food Network and Discovery Channel. Steinlauf most recently served as Chief U.S. Advertising Sales Officer at Discovery, Inc. He was instrumental in the creation and monetization of integrated marketing strategies that delivered both incremental revenues for Discovery and additional value for its advertisers.
Prior to joining Discovery in 2018, Steinlauf served as President of Advertising Sales at Scripps Networks, successfully elevating Scripps Networks’ reputation with advertisers for being the most upscale group of cable brands, and having the most engaged viewers in all of TV. Steinlauf began at Scripps Networks in 2000 as Vice President of Advertising Sales with direction of HGTV and DIY Network, before being elevated to run the entire TV ad sales division in 2003. Prior to Scripps Networks, he served as vice president of ad sales for Turner Broadcasting’s TBS and TNT networks (1992-2000) and as director of ad sales at ESPN (1985-89). He began his career as a media buyer at Young & Rubicam. Steinlauf has been named seven times to Adweek’s “Adweek 50,” an honor that publication bestows on the top business leaders in advertising and media, as well as to Cablefax’s “Cablefax 100,” saluting the most influential executives and power players in television. In 2013, Broadcasting & Cable honored him in its cover story on the media industry’s "next wave of leaders.” He also earned the National Television Ad Sales Executive of the Year Award given by the Myers Report in 2007. A graduate of Duke University, he is a frequent panelist at industry conferences on topics such as multiplatform advertising, consumer viewing habits, and alternative currencies