Lauren Busch
Global Head of Media at BlackRock
I am a brand and performance marketing leader with significant experience driving integrated communications for B2B and B2C brands. At BlackRock (the world’s largest asset manager) I work across our B2C brands, BlackRock Corporate and iShares, and our B2B brands BlackRock Investments and Aladdin. Within that remit, I have built marketing and media strategies and staffed up day-to-day teams for all of these brands. I work closely with the teams to combine omni-channel marketing and data expertise to facilitate their connections with consumers via the right touch points, at the right time, with the right message.
Over the past 6 years this has included building research and martech infrastructure, in-housing content production, and centralizing the services / expertise that all of our global marketers need to execute ‘fit for purpose’ marketing.
Prior to BlackRock, I worked in consumer marketing for 3 years – selling and managing subscriptions for storied brands like WWD, Variety, Hollywood Reporter, Robb Report and Rolling Stone.
I graduated from Duke University and have been a proud board member of the John A. Reisenbach Foundation for a better and safer New York for eight years.