Traci Dinkins is a 20+ year veteran in the media industry.  Dinkins is tasked with driving collaboration across the planning, strategy, analytics, and investment disciplines to drive breakthrough work for clients. Appointed as President, Head of Media NA, Essence Global in Fall 2021, she has continued to expand her remit as EssenceMediacom has merged and exponentially grown. During that time, she has contributed to an amazing client roster including Shell Global, American Airlines, Google, Target, Nationwide and more. Beyond daily work, Dinkins is a proud Board member of the John A. Reisenbach Foundation, and has served on juries for the ANA Multicultural Awards, WARC Awards for Media Effectiveness, and as Media Lions Juror at Cannes 2023. She resides in Brooklyn NY.